A new material has hit the faux leather market that is unlike any we have previously explored. In the past,… Read more New Material Alert: Lab-Grown Leather
Amsterdam’s Fashion For Good has opened up the world’s first sustainable fashion museum. The team behind the museum classifies the… Read more The World’s First Sustainable Fashion Museum
Balenciaga is engaging in a new legal battle with a company that sells “parody streetwear” for pets. Pawmain Pets is… Read more “Pawlenciaga”: Trademark Infringement or Successful Parody?
What’s in a brand’s trademarked name or logo? Advice from the Canadian Intellectual Property Office indicates that brands choose to… Read more How Does Rebranding Impact Trademarks?
Amazon recently filed for new trademarks and the company has us all wondering what innovation is coming next. There is… Read more Amazon: Your Favourite Fashion Brand
The latest in sustainable fashion comes from the longtime duo of Stella McCartney and Adidas. The pair have put their… Read more The First Sustainable Pair of Stan Smiths
For Balmain’s latest campaign, Creative Director Olivier Rousteing selected three virtual supermodels to unveil the pre-fall 2018 collection. In the… Read more Balmain’s Digital Supermodel Army
On Monday August 20, 2018, Steve Madden filed a complaint with the U.S. District Court for the Southern District of… Read more Why Steve Madden Won’t Back Down
The Guardian recently released an article about the impact of the popular hashtag “outfit of the day” or #OOTD. While… Read more #OOTD
The concept of virtual fitting rooms may finally come to life. Try & Buy Fashions is a company that “provides… Read more The World’s First Virtual Reality Fitting Room