An influential face via cyber space

Miquela Sousa, AKA @lilmiquela on social media, is seen rocking different looks from couture to street, Chanel to Supreme, Avant Garde or caught off guard—in sweats; she does it all.


What appears to be your run-of-the-mill, typical social influencer is not what she seems. The nineteen-year-old Latina model/musician is based in LA, fueling her followers with a stream of OOTDs, sharing photos of herself attending big events such as ComplexCon with fellow influencers and famous friends, in addition to inspiring quotes and relevant memes. Lil Miquela is a computer-generated avatar meticulously curated, yet artificially personified and she (or he) refuses to reveal who they really are.


“Real” or not, these virtual celebrities aren’t a new concept. In fact, they have been around since the late 1990s with the first born virtual band, Gorillaz, founded by musicians Damon Albarn and Jamie Hewlett who generated four animated characters that rose to fame and even went on to win a Grammy back in 2006.


Not only is Miquela an influencer in the fashion industry, she also uses her platform to support social causes including gender rights and Black Lives Matter.

Support her and follow her adventures.

Check out Miquela’s contribution to Prada’s 2018 campaign and listen to her single ‘Not Mine’ on Spotify.

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