Jeans, which are typically made from cotton, require a lot of the earth’s resources and often require harmful synthetic dyes that leave a negative impact on the environment. The average pair of jeans requires 2000 gallons of water or more to be created. Based on some of these facts, companies have been trying to find ways to make denim more sustainably. In fact, our favourite ethical companies, Reformation and Everlane, have already brought amazing new denim lines to us.
G-Star RAW, however, has disrupted the denim-making process with their “most sustainable jeans ever”! Here are a few things to know about their denim so far:
1) The company is the first to get their denim fabric Cradle to Cradle Certified, which is the most rigorous certification. The fabric has GOLD certification, which is the highest rating it can receive.
2) We love that the company has a fully transparent policy about how they created the denim fabric. They reason that for the fashion industry to be truly sustainable, each innovation should be shared with the industry.
3) While most jeans are too complicated to deconstruct and recycle, G-Star’s denim uses eco-finished buttons instead of zippers and rivets to make each garment 98% recyclable.
4) The denim is made with 100% organic cotton. There are no toxic pesticides and chemicals required to grow organic cotton. This type of cotton also requires less water and energy to grow.
5) Everything down to the label is responsibly sourced, as it is made from responsibly sourced paper. The care label is made from recycled polyester. Even the tags and shipping boxes are made from responsibly sourced paper.
6) The company has taken out the most harmful chemicals in the indigo dyeing process in order to ensure that the new, more organic dye is safe for the planet and humans. In fact, the water that comes from the dyeing process is clean and reusable.
Not only is the company thinking about how to make their products sustainable, but they are also building technology and new methods that take the lives of the consumers into account. We look forward to seeing what their open sourcing for the new fabric will do for the industry. We would love to see other denim brands implement this process and commit to a less wasteful model in the industry.