Puma or Plein?

Phillip Plein, a German fashion designer, has recently made public the various letters sent by Puma with respect to the apparently similar trademarks between the two brands. Puma, being a leader in sports apparel and runners, has been “concerned” with the similarity between the two logos – and by concern, we mean demanding that Plein stop using the logo on their PleinSport sneakers.

Here’s a comparison between the two:

Screen Shot 2018-01-06 at 4.32.02 PM.png

Though Puma has yet to commence a formal legal action, Plein put out a statement on social media expressing their opinion on the matter:

Screen Shot 2018-01-06 at 4.36.30 PM.png

Clearly, it seems that Plein is NOT willing to stop using their PleinSport logo. Though Puma has well-established global rights in its leaping puma logo, this does not necessarily mean that this is an immediate trademark infringement case. In order for Puma to actually be successful in filling trademark infringement lawsuit, it has to establish that due to the similarities of the logo, there can be confusion amongst consumers.

What do you think? Would you confuse the two logos?


Information gathered from The Fashion Law.

Photo taken by Toronto on Top.

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