In a society that so frequently undervalues both women and uniqueness, I often find inspiration in both things. I think to be unique or to be a woman is truly remarkable; to be both is powerful.
Recently, I came across a Forbes article that reinforced why I value these two things so highly. The article wrote about The Accessory Junkie, an online store unlike any other. Founded by Ursula Lyon and Michelle Reeves, the store works in the following way:
TAJ travels across the world and hand picks beautiful handbags, rings, earrings, and all things accessories. The items are sold on the site on a seasonal basis, meaning it’s not always open, and it operates on only four collections throughout the year – spring, summer, fall, and winter. When the collection is sold out, the store closes, only to be re-opened next season with the new unique finds. Most collections sell out within a few weeks, and once it’s gone, it’s gone for good; nothing is ever to be re-stocked or put on clearance. The purpose of the store is to provide people with distinctive pieces that are both representative of worldwide cultures and that cannot be found anywhere else in the world.
As a woman and as an accessory fiend, this venture is not only interesting to me, but it also provides me with a sense of unity. Lyon travels from one end of the world to the other, all in search for a single collection, and then does it again for the subsequent line. “I love pairing earrings from one side of the world with cuffs from the other side”, Lyon wrote on the website. Given the divided state of today’s society, it is so refreshing to see that such a combination of cultures—that you wouldn’t otherwise see displayed within the same capacity—is offered in the store. I don’t know about you, but to me that provides a feeling of cultural togetherness that very few businesses can offer. When you shop at TAJ, you’re seeing pieces from all over the world and getting a glimpse into countless nations.
In the past, the store has featured pieces found in Europe, Asia, and South America, and Lyon has made it a personal mission of hers to find the most unique and diverse set of designers from across the world. Each item is individually hand-crafted by these designers, and is not mass produced, challenging the fast-fashion way of thinking.
Through and through, Lyon is truly an accessory junkie, and coupled with Reeves’ knowledge of the business world, the two women have made a successful business out of what they love, inspiring young business students like myself.
So, why, of all days are we bringing this to you today? TAJ’s winter collection has just launched, shop it while you can at The Accessory Junkie.