So, you may or may not know this about us, but we are HUGE fans of the New York based fashion blogger, Something Navy. (Chances are that if you follow us on social media, you know this already).
The other day we found out that she was nominated for the Revolve Influencer Awards (who new this even existed?). After (obviously) voting for her, we decided to do some more research on this awards event and Revolve in general.
After coming cross this post, we have to admit, we aren’t so sure we want to be engaging with this awards event any further. It turns out that the company has repeatedly gone against the FTC’s regulations and requirements of disclosing paid advertisements. And they’ve done so slyly – assuming that “gifting” products for special events and/or having the influencer pay for some portion of the product indirectly would still constitute that the product was not delivered through some sort of affiliate marketing arrangement.
According to the Fashion Law, “For the uninitiated, the Federal Trade Commission (“FTC”) has long required advertisers and promoting parties, alike, to disclose material connections so that consumers can make purchasing decisions accordingly – and such guidelines extend to the web and social media, alike. This means that if a brand or retailer compensates an influencer to post about it or its products online, or to tag its products on Instagram, for example, that must be clearly indicated. #Ad and #Sponsored are common examples of such disclosure language […] This is where Revolve and almost all of its favorite influencers appear to run very far afoul of federal law. The vast majority of Revolve-related influencer posts do not bear disclosures.”
This begs us to ask the question, is Revolve worthy of hosting an awards night? We’re not so sure.
#NotAnAd #NotFTCSponsored #JustConceredFashionLawStudents