Any good entrepreneur knows that a golden idea is one that meets the needs of an underserved market. In Peter Manning’s case, it was a market that was completely ignored!
Manning began a New York based clothing company, named after himself, to make clothes for a segment of the population that the fashion industry had seemingly forgotten about: the 30 million men in the U.S. whose height does not exceed 5 feet, 8 inches.
So, Manning, along with his co-founder and the company’s CEO, Jeff Hansen, set out to solve this problem on their own. Gone were the days when men had to wear ill-fitting clothes simply because there were no better options to buy. Gone were the days of expensive tailoring to get just the right fit.
The company has a variety of products ranging from $28 t-shirts to $600 suits, and things somewhere in between — the jeans are $98 a pair.
At the end of the day, however, for a company that was started in an apartment in 2012, Manning truly embodies a real entrepreneur.