CHERing the Spotlight

So, if you haven’t come across this PHENOMENAL advertisement yet, you’re welcome.

Gap just released its newest campaign, and we love it for so many reasons (yes, we’re talking about Gap). Check it out here.

First off, Cher and Future singing together? Not your average duet. But what’s music without a little experimenting, right!? Safe to say we’re fans of this pairing.

Moreover, however, were impressed with Gap’s campaign. As a brand that is struggling to keep up with the fast fashion competition, Gap is using its wide range of audience to craft a commercial that caters to so many of its market segments.

What do you think? Was Gap pitch perfect with this campaign?

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