Forever 21’s Latest Business Venture

Forever 21 has and will always be the go-to store for many to try the newest trend for an affordable price. The well-known retailer is known for clothing, as well as accessories, shoes and inexpensive cosmetic products.

Esther and Linda Chang, the chic sisters behind forever 21, have just announced that they will be launching a beauty store. Although the brand already sells cosmetic products, the new concept of Riley Rose, will be very different. Riley Rose will carry various indie brands and other staple big brands to offer a variety of products and price ranges. There will be no Forever 21 branded goods sold at the store, and Riley Rose will instead carry brands like TonyMoly, Winky Lux, Essie, R+Co, Stila, and Laura Geller.

The first store is set to open in Glendale, CA on September 30th, but the products will be available online to all in November. We couldn’t be more excited to have another place to try out the latest beauty trends!

Information accredited to: POPSUGAR

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