As law students, when we hear good legislative news, we are keen in following up to see how it has been enforced. So, you can only imagine how excited we get when we realize that certain legislative efforts are already making a difference.
Remember how France began to combat the use of models with an unhealthy Body Mass Index (BMI) in its fight against easting disorders? Well, as a result, two fashion giants have now banned size XXS or size zero from runways and advertisements.
These two are none other than LVMH and Kering, whose fashion labels include Givenchy, Yves Saint Laurent, Stella McCartney and Louis Vuitton. So, to say that this is huge for fashion would be a severe understatement.
Chairman of Kering, Francois-Henri Pinault, stated, “Respecting the dignity of all women has always been both a personal commitment for me and a priority for Kering as a group.”
We expect some issues surrounding these practices to be litigated, however. For example, a size zero may not necessarily indicate a healthy BMI, so doctors’ approvals should be strictly adhered to. Also, a size zero is already quite small. Nevertheless, we are happy that we are at least taking a step in the right direction. We are hopeful that this move will create the most beneficial wave in fashion yet.
Stay tuned, fashion lovers.
Information and quote accredited to The Telegraph.