A couple of weeks ago, we told you about Stella McCartney’s initiative to produce its pieces with sustainable materials. We are so happy to report that the brand has taken another step towards sustainable fashion and has partnered with Sea Shepherd Conservation Society and Parley for the Oceans. These three entities have joined forces to save the world’s oceans and we couldn’t be more happy about it.
As a vegetarian, PETA supporter, and animal rights activist, Stella has not used real leather or fur in her products. So, the fact that she has so publicly taken this initiative makes us very hopeful for the push towards sustainability in the fashion industry.
In early June, Stella hosted an intimate event that gathered a panel of speakers about this issue, including a marine biologist, space physicist, marine conservation activist, and a co-founder of Greenpeace. The event was mainly focused on preservation.
“Fashion has to be about innovation,” Stella said at the event “It can’t just be about what’s the new silhouette, what’s the new colour palette. It’s not important enough. I don’t sit in a room with other fashion designers. I am working alongside scientists, environmentalists, game-changers, story-tellers. This is a different way of approaching the fashion industry, and I am honoured to be doing it in this way.”
Furthermore, Stella’s collaboration with Parley for the Oceans and Sea Shepherd has resulted in a limited edition backpack – the ‘Falabella GO’. The backpack is made from recycled ocean plastics and all of the proceeds will go to Sea Shepherd to “support their mission to protect all marine wildlife and end the destruction of oceans.” The best part? It can be purchased here.
All information and quotes accredited to The Trend Spotter.