Chanel’s Double C Logo Causing Double the Problems

Poor Chanel finds itself a victim of another trademark infringement.

The European Union’s General Court recently held that a lookalike trademark being utilized by an Italian wholesale jewelry company infringes Chanel’s famous mark. Surprisingly, this decision overturns an unfavorable ruling (for Chanel) from the European Union Intellectual Property Office Appeals Board.

Would you believe that the below photo actually was not seen as a trademark infringement by lower courts? We mean, there had to be some type of misconception by consumers when looking at the far right logo and comparing it to authentic Chanel.


Screen Shot 2017-07-19 at 11.29.33 PM.png

Luckily, Chanel made it’s way out of this awful trademark infringement with not too much time spent in court. But with something like this almost approved in the European courts, who knows what may happen in the future.

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