With textiles becoming one of the most disposable items in a household, sustainable fashion has become more important than ever. The business known as “fast fashion”, has allowed for companies like H&M and Forever 21 to have an extremely large inventory turnover rate, with new shipments sometimes coming in daily. This has caused clothing to become cheaper, lower in quality and therefore disposable. Since this clothing will not disintegrate, whatever is not recycled will be piled up in landfills or sent to third world countries, like India, to be recycled.
Many people still believe that sustainably sourced or eco-friendly clothing will not fit as nicely or won’t be as luxurious as traditional clothing, but Stella McCartney is here to change that perception. Stella McCartney, a brand associated with high-end and couture fashion, is working to keep the same quality it has always had, while trying to be more sustainable.
Although it is well known that Stella McCartney does not use any fur or leather in their products, it is not commonly known that the brand is working to create ethical fashion and sourcing its materials sustainably. The brand recently joined the Ethical Trading Initiative and was the first luxury brand to team up with the National Resources Defense Council on its Clean by Design program. With this organization, the brand is working to improve the environmental impact of their textile mills and improve their overall sustainability as a fashion house.
Since the company does not make their own fabrics, they have to use what is available in the market. Although Stella McCartney is not able to create luxury fashion using 100% sustainable materials, they are doing as much as they can with what is available. The brand tries to use organic fabrics and low-impact dyes, but won’t do so unless they can achieve a high-quality product in the end.
We are very impressed with all that Stella McCartney has accomplished and can’t wait to see what’s to come.