Fashion Law is Here to Stay

We are not in the business of keeping things traditional, so when  we started law school, we knew that we wanted to do something that would merge our two passions: law and fashion.

Fortunately, fashion law, an area that was once considered to be too “fluffy” for some lawyers, is on the rise with no signs of stopping, according to Business Insider.

If you look at what we’ve written about since we started Unprecedentedly Chic, you can tell how lucrative the fashion industry can be for the legal profession. Take Louis Vuitton, for example. Never have we seen such a commitment to protecting one’s intellectual property. So much so that Louis Vuitton brought a suit against the creators of the well known comedy “The Hangover Part 2” because a character played by Zach Galifianakis carried a fake LV handbag, and referred to it as “Lewis Vee-ton” for comedic relief. In Louis Vuitton’s view, this devalued its brand. Although that case has been thrown out since  artistic expression is protected by the US constitution, an appeal is ongoing.

Even if Louis Vuitton is unsuccessful in this suit, or any of their other ones, you must still consider the fees that they have to pay to be able to access the justice system. Navigating through the courts comes at a significant cost.

As brands grow their international presence, and as social media and technology speed up communication and information sharing, brands become more aware of the need for legal protection. This is where lawyers step in.

It cannot be emphasized enough that there is nothing “fluffy” about the work that lawyers do in the fashion industry. Contracts still must be comprehensive and binding and pleadings are filed in the same way. So, as students who aspire to join this emerging profession, seeing it gain prominence is incredible.

We are following our dreams, and we are so happy to be able to share our journey with you.



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