Reforming Our Understanding of Transparency

We are continuously impressed by the fashion brands that have been transparent about the manner in which they produce their garments. In comparing fashion brands, it is very clear that some companies are willing to release more information than others. One brand that we have encountered goes above and beyond simply releasing information about their philosophy and approach to sustainability. Reformation is a brand based in Los Angeles that has gone as far as calculating their eco-footprint for each product that they sell!

The RefScale is a mathematical account for the impact that each garment at Reformation has on the environment. In this calculation, the company uses the pounds of carbon dioxide emitted, the gallons of water used, and the pounds of waste generated. Then, the company compares how their products match up to most clothes bought in the United States based on their environmental impact. Under each of their products, they feature the savings that the piece accounts for based on this comparison. As Reformation so cleverly puts it, consumers are able to see the total cost of fashion, not just the price tag.

Take a look below at one of the chic new additions to their collection— the Rambla Dress.

Picture 1

Reformation features the fabric swatch underneath each garment and the RefScale calculations. Not only is this garment more sustainable than the industry’s standard in the United States, but it is also fashionable.

Picture 2a

Picture 2b

Another impressive aspect is the role Reformation takes to educate consumers on the pillars of sustainability— the environment, social equity, and economic demands. Reformation values all three of these pillars and they are dedicated to working towards achieving sustainability, without comprising their standards in any of these areas. A huge part of not compromising their standards is related to the materials they use to make their garments. The brand uses fabrics, such as tencel, which can be produced without the use of pesticides or insecticides. Another example is viscose, which is used to make the Rambla Dress above. Viscose requires significantly less energy than cotton to create the same garment.

Reformation is able to empower consumers by giving them information that makes them feel confident in the story of the garments and accessories they buy. Feeling empowered while doing one of our favourite pastimes is an experience that we do not want to miss out on!

Information and Pictures Gathered From:

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