The (not so) Ordinary

We’ve all been told time and time again that skincare is very important and that we should invest in it. But what if you didn’t have to spend $70 every time you wanted to try a new serum or eye cream? The Ordinary, an up and coming brand is here to change the rules of what good skincare is, and how much it should cost. Deciem, also known as the Abnormal Beauty Company, is the parent company of over 10 brands (with The Ordinary being one of them). This Canadian company also has locations in Australia, U.K, Korea, Mexico, and is continuing to expand.

Many of us familiar with the beauty industry are aware that packaging is everything. In fact, a considerable chunk of the retail price of beauty products, whether it be makeup or skincare, goes towards the packaging of the product. The Ordinary brings skincare back to a science, and removes the gimmicky names and luxurious packaging, to provide a skincare line with most products ranging from $5 to $15.

Shopping from the brand does require some basic knowledge of skincare as you need to know what ingredients will target the specific problems you have, but it’s not something that can’t be learned with a little research or by watching a couple videos from YouTube skincare guru, Gothamista. For example, hyaluronic acid is popular in many creams and moisturizers, and matrixyl is commonly found in many anti-aging creams and serums. The different products can be layered to create the perfect skincare routine.


Recently, the brand branched out to including makeup into their range by adding 2 foundations. The Serum foundation, which is a light-weight, medium coverage formulation, along with the Coverage foundation, a highly pigmented full coverage formulation, are both available in 21 shades. The best part about these foundations? – They’re $7.

This not-so-ordinary brand is revolutionizing the beauty industry, and we can’t wait to see what else they release!

Check out the brand:

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