What Happens When Italy Meets India?

A while ago we told you that the Indian fashion industry was on the right track, and now we have proof!

Italian fashion label PERF specializing in sportswear hit the Indian fashion market full throttle!

PERF began by establishing a presence in Europe, US, UK, and Canada. Now, it “has tied up with e-commerce platforms and independent retail chains for distribution of products in India” and it is ready to “compete against brands like Nike and Adidas”. It will source its merchandise from Europe, US, UK, and Canada, however.

Go big or go home right? That is exactly what PERF CEO Maurizio Corallo thinks. In fact, he has stated: “We will work with independent retail chains and the target is to be present in 400-500 stores in the next three years depending upon the response from the customers”.

The PERF sportswear apparel was available on Amazon, Jabong, PayTm and Myntra on  May 19, 2017, and on Flipkart and Snapdeal, beginning the first week of June 2017.

Now that’s how you capture a market.


Information and quotes accredited to Fibre2Fashion.

 

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