“Forever” Making Mistakes

We’re sure you’ve seen this Tupac apparel at Forever 21 and Urban Outfitters. Unfortunately for the brands, the owner of the photograph has too.

Image result for tupac forever 21 urban outfitters

Urban Outfitters and Forever 21 have been sued (once again) due to copyright infringement. This time, however, it is the photographer of the Tupac image that is upset with the fast fashion retailers using his intellectual property without his knowledge or consent.

The retailers have made use of photos that the photographer had shot for Rolling Stone magazine in 1993 and 1996, of course, without permission. The photographer holds exclusive rights in the copyright-protected photos and claims that he never authorized Planet Productions LLC or Amaru/AWA Merchandising Inc (the companies who manufactured the shirts for the retailers) to act on his behalf.

Further, the retailers themselves have earned substantial profits from the sales of the t-shirt. Thus, the photographer is is seeking: injunctive relief, at least $600,000 in damages plus attorney’s fees, and the recall and destruction of any remaining inventory of t-shirts bearing his copyrighted photos.

We just have one question: WHEN will these fast fashion retailers learn?


Information gathered from The Fashion Law.

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