Experiential Shopping, Anyone?

We often speak to lawsuits regarding the intellectual property of various corporations and their product lines. However, have you ever thought about your experience within a store? And whether or not this experience has influenced you to purchase an item?

Well, it turns out that Yves Saint Laurent deeply cherished their interior store appearance. So much so that the company has filed a lawsuit against Zadig & Voltaire at the Paris Commercial Court. The company alleges that the boutique had copied the protected interior layout concept of its Avenue Montaigne store.

The Paris Commercial Court considered those claims unfounded and ordered Yves Saint Laurent to pay to pay €300,000 in damages for “abuse and process” and €100,000 in legal fees.

Thierry Gillier, founder of Zadig & Voltaire, soon after stated in the press that “Zadig and Voltaire has been establishing itself as a trend-setter for nearly 20 years. It is precisely thanks to the uniqueness of its rock, chic and urban universe that the brand finds its success. This is confirmed by today’s decision.”

We’re all about the importance of experiential marketing creating a unique selling perspective for fashion boutiques, but really, YSL? Really? 


Information derived from Fashion Meets Rights.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s