With summer right around the corner, it’s ESSENTIAL to stock up on these. Yeup, you guessed it! Instagram-worthy inflatable pool toys.
We’ve seen countless photos of them – but do you know who created this product? Leading this trend has been BigMouth, an Indiana-based designer and manufacturer of inflatable pool toys. Not only does the company have over five hundred products, but the brand has been endorsed by many significant influencers and celebrities (including Rihanna, the Kardashian/Jenners, Taylor Swift, Reese Witherspoon, and Snoop Dogg).
Recently, however BigMouth has spoken out – pun intended – against copycat retailers. The company has aggressively filed multi-million-dollar lawsuits to enforce its trademarks, copyrights, and patents. And by aggressive we mean SEVEN lawsuits in ONE year.
One of the copycat defendants? Shenzhan – a China-based company. BigMouth argues that the company is selling counterfeit “inflatable drink floats” that are “nearly identical in appearance to genuine BigMouth goods, but … inferior in quality.”
So, how much is one of these inflatable toys worth in court? BigMouth is seeking damages of “$2,000,000 per counterfeit [trademark] per type of goods or services sold, offered for sale, or distributed by Defendant.”
With that much money awarded while battling counterfeits, no wonder BigMouth stays afloat in such a saturated market.
What to you think? Is BigMouth blowing this out of proportion? We don’t think so, but that pun was too good to resist.
Information derived from The Fashion Law.