Wake-up, Make-up, Dupe Consumers, REPEAT

As you can (hopefully) tell by now, we love to bring to light discussions surrounding counterfeit or IP infringement issues within the fashion industry. However, copying of higher-priced products is not limited to fashion, but is also a common problem for makeup and beauty corporations.

We gave you all the latest beauty tips in our latest make-up post, 10 Hot Sephora Buys, but what exactly are the legal issues in the beauty and make-up industry when it comes to cheaper-priced products? To beauty brand consumers, the word “dupe” is the make-up alternative of the fashion industry’s counterfeit products, and has come to mean a cheaper alternative to higher-end products.

Many make-up artists and companies have, in fact, been having issues with these dupes. Especially considering the impact of bloggers and influencers on social who promote these lower-priced products, the increasing demand and market for these items has began to concern higher-end brands and corporations.

Von D discussed her dissatisfaction about the dupe culture on YouTube. Although she differentiated between dupes and “rip-offs” – as dupes may in fact be workable cheaper products versus rip-offs being completely ineffective products – she still voiced her concern on the growing “duping” market of consumers. As noted by The Fashion Law, “While she agreed that affordable alternatives to beauty products can be a positive, she characterized the copying of color selection, layout, and naming as ‘straight up plagiarism.'”

In a world where make-up is ever so expensive, who do you agree with? Do you think cheaper brands are “duping” consumers? Or, are these more affordable product lines benefiting your make-up routine?

Information derived from www.thefashionlaw.com  

2 thoughts on “Wake-up, Make-up, Dupe Consumers, REPEAT

  1. Danielle says:

    I can appreciate this discussion. I would agree that some of these straight dupes, especially with similar names and styling is bot OK. Why not be creative and reinterpret a trend?
    However, the true value of any product is the quality not the promotion. I think discerning consumers choose what they can afford to get the best value.
    However when some brands (ex. Kylie Jenner lip kits) experience quality dips, it doesn’t matter how clever or cool the brand is with copying. Consumers flip out.


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