As you can (hopefully) tell by now, we love to bring to light discussions surrounding counterfeit or IP infringement issues within the fashion industry. However, copying of higher-priced products is not limited to fashion, but is also a common problem for makeup and beauty corporations.
We gave you all the latest beauty tips in our latest make-up post, 10 Hot Sephora Buys, but what exactly are the legal issues in the beauty and make-up industry when it comes to cheaper-priced products? To beauty brand consumers, the word “dupe” is the make-up alternative of the fashion industry’s counterfeit products, and has come to mean a cheaper alternative to higher-end products.
Many make-up artists and companies have, in fact, been having issues with these dupes. Especially considering the impact of bloggers and influencers on social who promote these lower-priced products, the increasing demand and market for these items has began to concern higher-end brands and corporations.
Von D discussed her dissatisfaction about the dupe culture on YouTube. Although she differentiated between dupes and “rip-offs” – as dupes may in fact be workable cheaper products versus rip-offs being completely ineffective products – she still voiced her concern on the growing “duping” market of consumers. As noted by The Fashion Law, “While she agreed that affordable alternatives to beauty products can be a positive, she characterized the copying of color selection, layout, and naming as ‘straight up plagiarism.'”
In a world where make-up is ever so expensive, who do you agree with? Do you think cheaper brands are “duping” consumers? Or, are these more affordable product lines benefiting your make-up routine?
Information derived from www.thefashionlaw.com